Noddy at the V&A Museum of Childhood

Two weeks ago on my trip to London, I visited the Victoria and Albert Museum of Childhood at Bethnal Green. I had hoped to see one or two Blyton-related items, and I was not disappointed.

The first thing I found was a double jack-in-the-box toy, in the moving toys gallery. It has Noddy and Big Ears as the jacks.

According to their website it was made around 1960, by Lyons. There isn’t a traditional handle on this, instead there are two catches on the front. The red oval reads press down catches one and two, up pops Noddy – Big Ears too.

Also amongst the moving toys was a Noddy friction car.

noddy friction car

Then I spotted a 1961 Noddy kaleidoscope in what is called the ‘look see’ gallery.

In amongst the soft toys and dolls was another Noddy.

This soft toy doll is by Merrythought in the 1960s.

I couldn’t get a good picture of the next Noddy toy I spotted, as it was in between other items, but there is a boxed Stick Picks game.


Another game I saw was Little Noddy’s Train Game.

little noddy's train game


This was made by Bestime in 1958 (though the card in the museum reads 1957).

The only non-Noddy Blyton item was this jigsaw:


It didn’t have any information beside it in the display, but you can’t fail to recognise it as Eileen Soper’s work. The museum clearly haven’t read anything illustrated by Eileen Soper, as they have this in their archive, with artist unknown!

On browsing the museum archives, they have a lot more Blyton items than they have out. There are cards, posters, books, games, jigsaws and more.

From top left: Noddy in Toyland poster, Noddy lotto game, Noddy stereoscopic slide set, Famous Five poster, Noddy jigsaw, Noddy xylophone. 

If you’re ever in London, I would definitely recommend the Museum of Childhood. It’s free and it will give you at least a couple of hours of fun as you recognise your  childhood favourites and spot some weird and wonderful items you weren’t lucky enough to have.


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4 Responses to Noddy at the V&A Museum of Childhood

  1. drake says:

    I am surprised The Thought Police allow a book with a Golly on the cover.What if someone suffers post traumatic stress disorder as a result of seeing it?


    • Courtenay says:

      Now there’s a thought… but believe it or not, the Museum of Childhood actually has the first-ever Golliwog toy as used in the original stories by Florence K. Upton. And he’s even on display. With, of course, a notice by him explaining how utterly racist he is. Oddly enough, when I saw him, I could only think what a smart, well-dressed, cheerful, fun-looking toy he was. Am I missing something…?


  2. Francis says:

    Thank you Fiona.
    I would love to have the Noddy friction car (and the Rupert scooter).


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